Knowing that leaflet distribution or direct mail is right for your campaign is the easiest step. Knowing which of the many leaflet distribution methods to use is where it could get confusing. Rest assured because here at d2dc we offer all the most popular leaflet distribution services whilst also offering a completely bespoke distribution based on your campaign requirements.
Here at d2dc we offer full-service campaigns, starting from the planning of your campaign using sophisticated demographic profiling. Our highly experienced team of Account Managers and planners will then help choose the right distribution service for your target audience. Throughout the whole process, high levels of two-way communication are upheld ensuring that you know the progress of your leaflet distribution at all times.
The importance of planning in the leaflet distribution process cannot be overstated. Planning is tied directly to the success of any leaflet distribution campaign. Planning is also an essential step in ensuring that the message finds the right people. Every customer has a different need and as a result, we offer an individual and bespoke service for everyone.
Planning and Targeting
The success of a leaflet distribution campaign is paramount and it starts with the thorough planning of the campaign. The needs of any leaflet distribution are fully understood through a consultation with one of our experienced Account Managers. They will discuss your desired audience, locations, campaign expectations, date requirements and campaign message. d2dc will then find your target audience and build your customer profiles using powerful demographic tools including ACORN InSite, household data and Geoplan GeoAnalyser.
With these tools, the team at d2dc are able to analyse demographic data, social factors, population and consumer behaviour, and plan the audience down to postcode sector and street level. Detailed mapping, giving a visual representation of leaflet distribution areas, will be supported by full postcode location data.
Choosing the right leaflet distribution services
There are a wide range of leaflet distribution services available and it’s important to choose the one that is right for both your audience and your budget. For more information on the leaflet distribution services that we offer please see below:
- Solus Leaflet Distribution
- Shared Distribution
- Royal Mail Door to Door
- Newspaper Inserts
- Direct Mail Services
- Magazine and Newspaper Distribution
Each leaflet distribution option has its own benefits and d2dc will always advise on the best suited and most cost effective method for your audience.
On completion of a solus, shared or bespoke leaflet distribution, campaigns will be back-checked. Back-checking involves a third party independent company telephone auditing at random in the distribution area. The rate of recall of the campaign is documented within the report.
For more detailed information on back-checking please download our factsheet