In an internet age, everyone thinks the way to go with your advertising spend is digital. Leaflet Distribution benefits are still ignored by many. The truth is that leaflet distribution campaigns are still one of the most effective formats to meet the goals of many advertising campaigns. Keep reading for more information on how leaflet distribution can benefit an effective marketing campaign.
Target Your Ideal Consumers
With a wide variety of sensitive demographics software, it is easy for a leaflet campaign specialist to locate your target market. In addition to this, with the many distribution channels available, your leaflets can meet your target audience effectively with little cost.
Cost Effectiveness
The cost per impression for leaflet distributions is markedly less than other advertising techniques. Leaflet distribution has one of the highest response rates because of the creative opportunities it gives. There is the ability to provide coupons, samples and other incentives within your leaflets. So long as your leaflet has an effective call to action, your return on investment can be exceptional.
Lasting Materials Leave Lasting Impressions
When you watch a television advert, the experience ends after your 30 seconds are up, this means that an engaged consumer either must remember the information, or actively seek it elsewhere. When your target market enjoys your leaflet, they can set it aside, hand it on to a friend, or put it somewhere memorable so your marketing message is easily accessible. This also offers opportunities for many impressions per leaflet. The more time your target market spends with your key messaging, the more likely they are to take action and create a successful return on investment for your marketing campaign.
Geographically Localised Campaigns
Targeting a local market can sometimes be difficult with other marketing techniques. Leaflet distribution campaign solutions are perfect for targeting geographic locations. This is particularly advantageous when you are trying to break into a new market.
Leaflet Distribution Captures an Attentive Audience
Research shows that 85 percent of UK citizens set aside time to leaf through their mail each day. This means that 85 percent of your delivered leaflets are being seen with little distraction from the surrounding environment. This ensures your marketing messages are more effective at reaching the right consumers.
These are just some of the leaflet distribution benefits. Choosing leaflets as part of your comprehensive marketing strategy is an effective way to capture the right audience’s attention for a longer span of time in addition to being of little cost to you.
For more information on how to design an effective leaflet campaign, please contact us today.
