In addition to new customer generation, Direct Mail is also a proven way to talk to your existing customer base or re-contact lapsed customers. Direct Mail cuts through digital clutter making an emotional connection whilst also adding a personal touch.
Direct Mail Response is Increasing
Response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003.*
Direct mail response rates blow digital channels out of the water, with no other channel cracking 1%. Other channels ranked in order of highest to lowest were Online Display (0.9%), Email (0.6% house/0.3% prospect), Social Media (0.6%), and Paid Search (0.5%).*
*taken from the DMA response rate report 2016
All Inclusive service
For our direct mail services, d2dc utilise Royal Mail 2nd class postage. d2dc’s standard direct mail service is all inclusive, meaning printing and postage is included within the price.
Formats available for our all inclusive service:
- Letters – A4 single sided colour printed on 120gsm paper in a C5 Envelope
- A6 Postcards – 300gsm full-colour double sided
- A5 Postcards – 300gsm full-colour double sided
Lead times on d2c’s all-inclusive service are only 48 hours with 85% of distributions being printed and sent within 24 hours. This means you can be reactive and target audiences quickly.
With prices as little as 42 pence per item for the printing and the postage this becomes a very cost effective solution against a 2nd class postage stamp at 56 pence.
Our bespoke direct mail service is for when something is a little different. Whether it’s a non-standard size or whether you already have your material printed, d2dc can fulfil your needs.
Benefits of a Direct Mail Distribution
- Response rates are higher than Email, Online Display and Social Media.
- Target existing and lapsed customers.
- Creates an emotional connection.
- Cuts through digital clutter
For more information on how d2dc can help with your next direct mail campaign contact d2dc today. Alternatively please request a quote here.
A dedicated experienced account manager will manage your direct mail campaign with The National Door to Door Company.